The History of Electricity Essay Example

The History of Electricity Essay Example The History of Electricity Essay The History of Electricity Essay The History of Electricity Name: Institution: Course: Date: The History of Electricity The discovery and development of electricity is long, beginning from early Greece, where Thales discovered that a person could produce an electric charge by rubbing amber with cloth ancient people also discovered magnetism. They observed that lodestone attracted iron. The Chinese discovered the magnetic compass, and Peregrius discovered the polarity of the magnet (Baigrie, 2007). Since then, many individuals have contributed to the current knowledge of electricity. William Gilbert contributed to the knowledge of electricity. He was the first to use the term ‘electric’. He dispelled the myth that surrounded magnetic rock during his time. People believed that the magnetic rock contained some magical powers. Gilbert was able to add to the knowledge concerning magnetism, noting that magnets only attracted iron. He created the versorium, which he used to test the presence of electricity in an object. He was able to distinguish between static electricity and magnetism, somethi ng that the people had not been able to do during his time (Leavitt Fisher, 2011). In the seventeenth century, Otto von Guericke conducted experiments that generated electricity. He created a machine that generated electricity, and showed how one could transmit electricity using a wet string. In the eighteenth century, Stephen Gray performed experiments, and he discovered electrical conductivity. He found out how electricity could transmit to another body. His work inspired Charles du Fay, who later discovered that everything contained electricity. Pieter van Musschenbroek invented the Leyden jar, which he used to store electricity for later use. This paved way for the creation of capacitors, used in electrical appliances. Although many people recognize Benjamin Franklin as the father of electricity, his work only added to a growing list of people who had worked to develop electricity. Benjamin Franklin discovered developed a lightning rod in 1752, providing a basis for the application of electricity. Alessandro Volta invented the first source of DC in 1800, through his invention of the electric battery. He did this by placing a paper, which was coated with zinc and copper on opposite sides, in salted water, thus producing electric current. He followed Luigi Galvani’s work, who had discovered that placing a dead frog near an electric machine made it twitch. Volta’s discovery was useful because it created a form of electricity that flowed steadily. Volta showed how different chemical reactions produced electricity. Volta showed electricity could travel to different places using a wire. He linked connectors that were positively charged with ones that were negatively charged, and this was the first transmission of electricity. Many people were interested in different aspects of electricity since they did not understand it. While others concentrated on how it worked, others were concerned with how it could be used, and others concentrated on how it could be stored. Charl es de Coulomb concentrated on measuring the electricity and magnetism generated in a circuit. Andrew Ampere was concerned with how to measure electric current. Michael Faraday discovered that one could produce electric current using a magnet and copper wire, developing an idea for an electromagnetic field. This was the basis for developing a generator and electric motors. He showed how one could induce electricity, using changes in the electromagnetic field. His work was fundamental, for it provided a way to created inventions such as transformers and telegraphs. Faraday was also instrumental in developing electric vocabulary, with words such as cathode and anode. He discovered how one could generate a lot of electricity through induction. Faraday’s work was instrumental in enhancing an understanding of electricity, and it enabled people to find different ways of applying electricity. Hippolyte Pixii created the first dynamo, enabling the delivery of power to industries in 1832 (Oracle, n. d.). Georg Simon Ohm created Ohm’s law, and he proved that there is a relationship between current, resistance, and voltage. He discovered that the current flowing through metal is proportional to the voltage. Increasing or reducing the voltage changes the current by the same proportion, although the resistance does not change. This gave rise to the formula: voltage=current*resistance. This study gave other people the chance to invent other electrical items such as the electric bulb. People used electric lighting in arc lamps. Joseph swan invented the incandescent light bulb in 1878, and this was followed by Thomas Edison’s discovery. Later, Swan and Edison worked together to produce a practical filament lamp. Edison believed in the power of direct current, and he used it in his office. Later, he used the direct current to light street electric lamps. Nikola Tesla discovered a way to produce alternating current in place of the direct current. The AC had more benefits than th e DC. It allowed for the transmission of electricity that had high voltages through transformers (Electricity Forum, 2012). There is a greater understanding of electricity today than there has ever been in history. People have worked out various ways to produce and use it. Many appliances today run on electricity, and it would be hard to imagine a world without it. Electricity has enabled the growth of many sectors in the economy, since it is used to operate many appliances and machineries. Unlike many other inventions, it is hard to point out an individual or period for the invention of electricity. Many people contributed to making electricity what it is today. They were interested in its composition, usage, measurement, and storage. Great minds worked for long periods to enhance the knowledge of history, and no single individual can take the credit. These people ranged from different periods in history, and from different countries. References: Baigrie, S. B. (2007). Electricity and magnetism: A historical perspective. Westport, CT: Greenwood Publishing Group Cregan, E. (2009). Electromagnetism. North Mankato, MN: Capstone Press Electricity Forum. (2012). Electricity history. Retrieved from electricityforum.com/electricity-history.html Leavitt, J. A., Fisher, A. (2011). Who really discovered electricity. North Mankato, MN: Capstone Press Oracle (n. d.). The history of electricity. retrieved from http://library.thinkquest.org/6064/history.html

Masonry Brick Production Term Paper Example | Topics and Well Written Essays - 1500 words

Masonry Brick Production - Term Paper Example However, scientific improvements have made modern brick plants substantially more competent and have enhanced the overall value of the products. A more comprehensive acquaintance of raw materials and their characteristics, improved control of firing, enhanced kiln designs and more sophisticated mechanization have contributed to advancing the brick production. Brick is produce from clay or shale moulded, dried and fired into a sturdy ceramic creation (Demir & Orhan, 2003). Brick producers handle sustainability by situating manufacturing plants near clay sources to decrease shipping, by recycling of procedure waste, by recovering excavation site where mining has happened, and by practising measures to minimise plant emissions. Most brick are utilized within five hundred miles of a brick production facility. The report provides essential information for understanding masonry demands and requirements (Kermeli, Worrell & Masanet, 2011). Diesel or another type of fuel is appropriate to provide power for crushers, while electricity is essential during this stage to guarantee smooth operation of conveyors. Energy is a fundamental resource in almost every industry, since it drives different functions or production processes. Without energy, these procedures would breakdown, rendering a manufacturing unproductive and incapable of attaining production capacities (Kreh, 2003). Masonry Brick Production uses contemporary kiln cars that run through dryers, powered either by thermal energy or electrical energy source, derived from combusting coal or appropriate fossil fuels (Kreh, 2003). Most of the water in the material mixture is dispersed in drying compartments at a temperature varying from 400C to 2000C. The other energy demanding step in brick production is firing. Just like in other stages, thermal and electrical energy is essential to fire the kilns to temperatures ranging from 10000C to 12000C, based on

Colonization the Area in Florida by the Spanish Article

Colonization the Area in Florida by the Spanish - Article Example The Spanish colonized the area in Florida and were at war with Protestant England. They brought black African slaves to work in the dangerous areas of swampland where diseases abounded to which the Africans had an immunity. They were especially useful on the sugar plantations in the Caribbean. When Sir Walter Raleigh cam into the Carolinas, he went first through Florida and destroyed the settlements and free the slaves This situation did not stop British North Americans from using slaves. Most of them came here with no skills for survival and needed to have things done for them. At first, the slaves were indentured servants, brought for a price which they worked off. When their term was up, usually 7 years, they were given a small plot of land and supplies to get started. The early settlers did not even identify themselves by color at all. The most important divisions were social, religious and economic. Because of the development of rice as a cash crop, slave labor was becoming quite attractive. Runaway white servants usually had a year or two added to their time, but blacks often became lifelong slaves for the same offense. Eventually, plantation owners began buying slaves to work their land. With the invention of the cotton gin, slavery was an economic boon to the southern states, and they were loathed to give it up. So the abolition of slavery was removed from the agenda of the Continental Cong ress after the War of Independence was won. Congress lacked the power to abolish slavery. In fact, even though a number of the Northern delegates disliked slavery, no one at the convention suggested that Congress be empowered to abolish it. (Black 42) In addition, numerous other laws were made in different states to control the slave trade and the slaves.  

Economic Implications on Social Media Essay Example for Free

Economic Implications on Social Media Essay The developments in the information technology sector have led to facilitation in information sharing across the globe in what has been referred to as social media. The internet has brought many changes in the way individuals across the world interact. Through the use of social media, individuals are able to exchange photographs, videos, post their thoughts on blogs and take part in discussions that takes lace online. Social media allows the people, organizations, companies and governments to be able to reach large numbers of people with a lot of ease. This paper shall give an overview of how the social media has impacted on the economic domain of development in the society by analyzing both the positive and the negative impacts. Social Media: Social media refers to the various internet based and mobile services which allows the user to take part in online exchanges, contributing user-created content and being able to join the online community. It also refers to the tools and technologies that enable an online interaction, networking, sharing and collaboration. There are various services internet services that are usually associated with social media which includes blogs, wikis, social bookmarking, social network sites, status updates services, virtual word content and media sharing site (Dewing, 2010). Blogs is a short form of ‘web log’ which can be described as an online journal in which pages are put on view in an overturned chronological order. The blogs can be hosted for free on various websites including WordPress and Blogger among others. Wikis on the other hand refers to collective websites in which anyone participating can modify the pages or create their new pages using a Web browser. A good example of a wiki is the Wikipedia which is a free online encyclopedia that utilizes the wiki technology. Social bookmarking sites are those sites which allow the users to share and organize links to websites for instance the Delicious, Digg, and Reddit. Social network sites are the web-based services which enables the individuals to build a public or semi-public profile in a delimited system. The individuals are also able to articulate a list of other users whom they share connection thus being able to navigate through and view their list of connections and those of others in the system. Such sites include Facebook, MySpace, and Windows Live Spaces amongst others (Dewing, 2010). Status-update services are also referred to as micro-blogging services are more like social network sites but they allow individuals to share short updates and also be able to view updates from others. A good example is the twitter services. Virtual world content on the other hand offers a game-like virtual environment for the users to interact. A good example of this would be the imaginary world that is created in Second Life whereby users can create avatars to interact with each other. Avatars are the virtual representations of the users. Media–sharing sites are those which enable the users to post videos or photographs for instance the You Tube and Flickr. It must be noted that some of these categories do overlap for instance twitter can be regarded as both a social network site as well as a stats update service (Dewing, 2010). Social media is capable of affecting the manner in which individuals interact online. Social media is known to open up new ways for cooperation and dialogue in today’s world. Most of the content posted in social media may remain there permanently at least by default. The content may also be accessible, replicable, and searchable. Social media can therefore be used anywhere, and at any moment provided that there is internet connectivity in the area. Such factors are responsible for shaping of the dynamics of the social media. The fact that the players in the social media are usually invisible raises various questions regarding the framework, correctness and unambiguousness regarding the communication. The identity and motives of those who post contents in the social media are not always clear (Dewing, 2010). Evolution of Social Media: The internet became popular in the last two decades and web sites which allowed individuals to create and upload content started appearing with the first network site said to have appeared in 1997 for the first time. The first social network site to be launched was called ‘SixDegrees. com’ and it was followed soon by many others at the turn of the millennium. In 2002, there was an upsurge in the number of social network sites with some surging to popularity only to fade in a little while such as the Friendstar. However, others were able to develop niche communities for instance MySpace appealed to adolescent music enthusiasts (Dewing, 2010). Towards the end of the first decade of the second millennium, social media was widely accepted, for instance; by the year 2009, Facebook made the announcement that its users were well over 350 million worldwide (Dewing, 2010). There are a number of factors that have led to a surge in the social media participation which include technological factors, social factors and economic factors. Technological factors include things such as readily available broadband, improvement in software tools, and the development of more powerful computer and mobile services. Social factors on the other hand include the rapid uptake of social media by the young generation while the economic factors include the growth in commercial interests in the social media sites and affordability of computers and related software (Dewing, 2010). Impacts of Social Media: Since the widespread usage of social media is a recent phenomenon, social and economic implications can only be barely understood. Some quarters hold the belief that social media is causing isolation amongst the people whereas others believe that social media has broaden democratic participation. According to a research conducted by statistics Canada; We should expect neither a dysfunctional society of loners nor a blissful society of happy net-workers. Rather, we are facing a society that is differently cohesive from the one we have known. There do not appear to be any significant differences in the number of social ties or in the amount of social interaction between Internet users and non-users. Instead, the Internet is providing ways of fostering participation with community members and enhancing relationships, including through social media (Dewing, 2010, para 10). Social media has also had economic impacts in regard to the manner in which what is contained in the social media is created and consumed. This can be summed up to the growth in the information and communication sector of the economy. In most economies, growth in this sector of the economy has been tremendous even surpassing the overall economic growth. Many business firms and organizations have also incorporated social media in their marketing strategies (Dewing, 2010). Socio-economic Impacts: The socioeconomic theory appears to be spearheading the deflationary cycle more than the financial or the political economics. Previously, the Keynesian and libertarian theories were believed to be the key players in the deflationary cycle. According to the socio-economic theories, it is claimed that in order for us to get out of the deflationary cycle, there is need to view it as both a sociological and fiscal problem. The solution is therefore to be found in the ground-breaking technology which promises huge profits to be used in investment so as to commence the next boom cycle, and snap the society out of the predicament created by the economic downturn. Social media could play a role in mitigating the damages that arise from the deflationary cycle. It could also be instrumental in the construction of the next opportunities for technological innovations (Fischer, 2009). Understanding the objective economic potential is very crucial and dependant on the revolution of the social media. Social media is known to utilize technology in enhancing the people’s ability to interact with others. Social media is to be found in interaction, connection, trust and relations that are driven by technology. In regard to business, this implies establishment of trust and channels of communication which supports and enables collaboration and building of engaged teams through the removal of barriers and frustrations that were created by conventional structures. Social media particularly in regard to collaboration has the potential to unlock the hidden knowledge in organizations when required. It also lowers the cost of software via open source cooperation, easing the finding of appropriate information, and making organizations to be more responsive. These are however cultural changes that occurs gradually. Nevertheless, the promise for change is there even though it might take much longer time. However, the technological investment that is required to bring about these changes is quite cheaply available (Fischer, 2009). With social media, change is bound to happen. Social media has the prospects of creating more effective organizations via the collaboration, â€Å"providing a greater variety of information services at low cost through mashups and open source, and a lower cost to product and service messaging, when the product and service has great appeal†(Fischer, 2009, para 7). Similarly, social media has detrimental impacts on the established industries. The conventional advertising media has become decreasingly effective due to the increasing numbers of the individuals who are networked and therefore attentive to one another. It is imperative to observe that; Friend of a friend referrals, rating sites or consumer oriented websites will become the norm and rely on their objectivity to maintain trust with their followers, therefore are not as subject to trying to manipulate their audience based on the promise of big advertising revenue (Fischer, 2009, para 8). There is no doubt that manipulation is part of the social media practice though the ability for any individual to broadcast and gain audience to the large network in the social media indicates that it is not an easy task and it is destined to be the exception and not the norm in the long run (Fischer, 2009). The distribution of retail products may also come to the forefront due to the social media influence. Due to the fact that e-commerce has been enhanced in the recent past owing to a revolution in the social media, some social observations have been made in regard to marketing trends for instance, there has been a relation drawn between the trends on how particular products are moved in the market. Such observations may be observed as ‘individuals who bought product X also bought product Y’. Large business organizations may also offer lower prices and utilize the social media to achieve the personal touch, a domain previously associated with small business organizations. This has been geared towards the ‘commodization’ of products that are produced on a large scale and the futuristic markets with the chances of realizing massive profits. The markets of the future are said to be niche markets that would require subject matter expertise and customization (Fischer, 2009). The gains of the social media in economic venture may be offset by the unsettling role associated with it in the conventional industries. In the past, any technological changes would result in obvious and simple routes to massive increases in the production and demand. However, with the social media, increase in productivity and demand over a short time is not palpable due to the fact that it requires cultural changes together with the technological transformations. Eventually, as the cultural changes are realized over time, massive increases in the production may be realized; however, in the short term social media can not be used to provide an obvious path for investment capable of leading to gains in effectiveness and productivity (Fischer, 2009). There is this argument that tightly knit society has the capability to survive economic stress better compared to a loosely knit society. Social media ensures that the world is woven in complex interactions and also offers individuals with something to do when they are not involved in an economic activity. This is motivated by what can be referred to as ‘reputation economics’ which is designed to motivate individuals to engage in activities such as creating open source software, report on events, and many more information services that would have required individuals to pay for before the advent of the internet. This allows for rich content and growth of valuable products to be carried out devoid of investment and yet with returns for instance a â€Å"business entity that hosts their websites on Linux servers or uses open office to create and manage documents† (Fischer, 2009, para 9). To add on the long term effectiveness of the social media which include the creation of complex systems like an operating system at relatively low cost; it could also enable the development of new innovations presenting a clear path that shall increase production and demand. The deflationary cycle that is predicted by the socio-economic theories could only be shortened if only we are able to find out the kind of innovation required and be able to bring it more quickly (Fischer, 2009). Social media is said to provide revenue to both the users and platforms. It has to be noted that social media better known as social computing is a driver for competitiveness. The effects of social computing may be seen on the industry itself for instance, the development in the social media or the information and communication technology sector. It can also be observed in other industries that uses the social computing. There is evidence that â€Å"more targeted marketing and user research which are reliant on user profiles and content interest are opening new channels to markets† (Pascu, 2008, para 11). There are emergent employment possibilities vial social networks and new opportunities to utilize user innovations in developing the products or as an intermediate between organizations and consumers (Pascu, 2008). The impact of social media can not be wished away as insignificant. This is because, faced with the modern reality where social media provides a platform for the consumers, competitors and the market place to discuss products, services and employees. All this is carried out online â€Å"whether its a protest group on Facebook (United Airlines Sucks! ), a persistent hashtag on Twitter (#attfail) or just a meme that travels from blogger to Blogger† (Taylor, 2009, para 5). At this juncture, it does not matter as to whether it is of importance to probe into the social networks. What is of importance is whether one is paying attention to the social media where the message has gone to. This means that the customer to the company products is the one to define the brand in the market. This is quite challenging as it means that those organizations with acceptable products are bound to be reap benefits even with minimum branding and marketing strategies whereas those companies that are considered bad by the customers are destined to suffer from a bad reputation even when they spent more money to advertise themselves and try to position themselves as market leaders (Taylor, 2009). It is therefore important for organizations to take time and monitor what is going on in the social media. There are various services at the disposal of whoever would like to monitor the social media which include the individual services such as ‘Search. twitter. com’ and more complicated ones such as ‘Filtrbox’ and ‘Radian 6’. For successful business undertaking, there is need for organizations to embrace the social media which provides an avenue to engage with the customers. Interaction on the social media with the customers is crucial and thus joining these sites for creating new bully pulpits for the organization’s marketing and sales messages without proper interaction with the customers is not commendable (Taylor, 2009). The organizations can not be isolated from the social media as they create a powerful impression with the capability of having a lasting impact that may prove to be hard to change. Accompany with a bad reputation might score poorly even with spirited advertisement due to evaluations that are obtained from the social media. It is therefore important to address the problems that are affecting the organizations one by one rather than spending huge sums of money in advertising the products (Chong, 2010). Conclusion: Social media has been a new discovery in the information and communication sector and that its impacts on the economic development are worthy noting. The economic impacts of social media are two fold and may bring positive results or negative results to a business organization. With social media, the consumers of the company products are able to talk about the products, services and competitors and definitely such discussions are to impact on the business entity either for better or for worse. Social media can therefore have far reaching repercussions on the business organizations in terms of profitability. Reference: Chong, S. , (2010). Nothing Can save Negative Buzz on Twitter. Retrieved on 26th July 2010 from; http://www. penn-olson. com/2010/07/02/nothing-can-save-negative-buzz-on-twitter/. Dewing, M. , (2010). Social Media: 1. An Introduction. Retrieved on 26th July 2010 from; http://www2. parl. gc. ca/Content/LOP/ResearchPublications/2010-03-e. htm. Fischer, K. , (2009). Exploring the economic impact of social media. Retrieved on 26th July 2010 from; http://www. web20blog. org/2009/03/24/exploring-the-economic-impact-of-social-media/. Pascu, C. , (2008). ERoSC-The Socio-economic Impact of Emerging Social Computing Applications. Retrieved on 26th July 2010 from; http://docs. google. com/viewer? a=vq=cache:dHneLXVRkYgJ:www. foresight-network. eu/index. php%3Foption%3Dcom_docman%26task%3Ddoc_view%26gid%3D352+Economic+Implications+on+Social+Mediahl=engl=kepid=blsrcid=ADGEEShixNJSG5ddAxmDsp3_H0NmsZ-LetSdSeKnGykkb0y_4ruRrW-EstMaeGHfs16v1u66MJlBbpW-WIgVRxtCabedvJWeojTeW4mfj7Z70xD-y31hAWGz7VhQwakzAylysKUUV0NNsig=AHIEtbRbStc-eBG_GjfGNgsEL-OmZ0oP8g Taylor, D. , (2009). Whats the impact of social media on business growth? Retrieved on 26th July 2010 from; http://www. intuitive. com/blog/impact_of_social_media_twitter_facebook_business_growth. html

Kerouac :: essays research papers

Martin, William  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2-14-97   Ã‚  Ã‚  Ã‚  Ã‚  Charters, Ann. Kerouac: A Biography. New York: St. Martin’s Press, 1959, 1994.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  419 pp. Jack Kerouac   Ã‚  Ã‚  Ã‚  Ã‚  Kerouac: A Biography, helps to explain how Jack Kerouac, the founder and most important member of the Beat movement, was influenced by the rapidly changing culture of the 1950’s, as well as, how Kerouac ignited a social and literal revolution in America, from which the Beatniks and Hippies emerged. All of Kerouac’s books drew public attention due to Kerouac’s originality and new style of writing. Kerouac’s originality and unique style of writing is also why, “Kerouac is best known as the key figure of the artistic and cultural phenomenon of the 1950’s known as the Beat movement'; (Stine 273). Kerouac: A Biography helps to explain why the statement above is true.   Ã‚  Ã‚  Ã‚  Ã‚  The book, Kerouac: A Biography, is very thorough and explains every aspect of Jack Kerouac: past, present, and future. Everything is very detailed throughout the book. According to Deck: “Ann Charter’s ‘Kerouac,’ taken as straight biography or as an evocation of perhaps one of the liveliest periods in American letters, is a pleasure. It is about men and ideas that changed everything. That’s reason is enough o read it'; (23). Deck’s statement is true, the book is a pleasure to read. Kerouac was born in Lowell, Massachusetts, on March 12, 1922. Kerouac went to school in New York City and afterward served in World War II. After the war Kerouac became a wanderer, traveling through the United States and Mexico. Kerouac’s wandering and experiences are what created the subject matter of his books. Even though Charters is friends with Kerouac, she is not biased. Charters explains both the positive and negative aspects of Jack Kerouac, such as Kerouac’s alcoholism. Charters also discusses all of Kerouac’s works and how they are actually personal stories of Kerouac’s life.   Ã‚  Ã‚  Ã‚  Ã‚  The changing culture of the 1950’s is what inspired Kerouac to evolve into the creative genius that he became. In San Francisco, California, and Greenwich Village, New York, America’s culture was beginning to change during the 1950’s. Jazz, sex, and drugs were eminent throughout both of these cities. The bohemian culture, as well as, Eastern philosophy were also beginning to play a major role in people’s lives. People were beginning to open there minds to Eastern philosophy and trying to ignore the idealism of the unenlightened West. Other influences of Kerouac were such writers as Walt Whitman and Henry Miller.

Marketing Literature Review Essay

Marketing as a management Function3 †¢ Integration of marketing Function7 †¢ Changes in Business Environment10 †¢ Marketing Challenges15 †¢ Bibliography21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning, organizing, leading and controlling (POLC). These four functions are necessary for the achievement of organizational goals. It is important that these activities should operate in harmony with one another since they are interrelated. For instance, according to Cole (1996), a manager cannot just do planning and ignore the other aspects. Although these four functions do not tell the whole story about what constitutes management, they are a convenient way of describing most of the key aspects of the roles of management. Planning Plans and decisions are essential requirements to organizational tasks and management. Business success depends significantly upon the successful planning and decision making. Hence, planning is usually listed as the first function of management as we must have a plan before we can organize. Planning can be defined as the management function which involves setting the company’s goals and then determining the means to achieve these goals, in other words, deciding how best to achieve them. In simpler terms, it means deciding now, what to do in the future, given certain intended conditions. The word now indicates present circumstances and the current state of affairs pertaining to an organisation. So, it has been observed that environmental scanning, consisting of the SWOT analysis is therefore a pre-requisite for the planning process. It includes the internal and external environment of the organisation which allows the firm to take advantage of the opportunities and minimize the impact of threats. In addition, the company will have to consider the changes and developments in the macro marketing environment which is the PEST factor (Demographic, Natural, Political/legal, economic, socio-cultural, and technological). The second important element which is ‘what to do’ can also be referred to as ‘what to achieve’. These are expressed in terms of a statement of objectives, goals and targets. The third element, future, may be any time that succeed in the next second or a fraction of it. The future is basically characterised by uncertainty and uncertainty involves risk. Therefore, effective planning requires an effective and efficient process of coping with the uncertainty and the risk of the future to enable achievement of organisation’s objectives. Organizing In order to reach the objective outlined in the planning process, structuring the work of the organization is a vital concern. Organizing is the management function which focuses on arranging and allocating work, authority and resources among an organization’s members that blend together to develop one purpose, to accomplish the goals. These goals will be reached in accordance with the company’s values and procedures. This function involves the setting up of an organizational structure whereby work is allocated, lines of authority and responsibility defined and a system of rules and regulations which guide the conduct of employees laid down. Bateman, Snell (2007) pointed out that a manager must know their subordinates and what they are capable of in order to organize the most valuable resources a company has, its employees. This is achieved through management staffing the work division, setting up the training for the employees, acquiring resources, and organizing the work group into a productive team. This structure should constantly change to suit the organizational needs. Leading Leading inv olves influencing others to engage in the work behaviours necessary to reach organizational goals (Bartol 1997). The manager must communicate with his/her subordinates, explain his/her plans to them, and lead and motivate them to exert their maximum efforts to achieve the goals. Motivation is an internal process that energizes people to engage in certain types of behaviours. Frederick Winslow Taylor’s Scientific Management Movement, was one of the earliest attempts to understand and to deal with the problem of worker motivation. Some major contributors to motivation theories are Abraham Maslow for the Hierarchy of needs theory, Douglas Mc Gregor for Theory X and Theory Y, Frederick Herzberg for Motivation-Hygiene Theory. Leadership has been defined by Dobbins and Pettman (1997) as the ability to motivate people to work towards achieving common goals, to make ordinary people display extraordinary performance. There are different theories of leadership with various stages at its development: traditional theories, contemporary theories and future of leadership. The major contributors to leadership theories are Handy (1993), Kouzes and Pasner(1993), Cacioppe (1997), R. Likert(1961), Blake and Mouton (1964), Fiedler (1967), and Hersey-Blanchard (1968). Controlling Controlling is the management function aimed at regulating organizational activities so that actual performance will conform to expected organizational standards and goals (Bartol 1997). Therefore, the controlling function consists of three steps: i) Establishing a standard or target, ii) Measuring current performance and comparing it with the standard, and iii) Taking corrective actions if deviations are detected. Control is essential at every managerial level since each level has its own planning and responsibility regarding the respective set of activities. However, there is a misconception that control is from top management due to the fact that responsibility increases with the level of hierarchy. Integration of Marketing Function Integration is a marketing catchphrase of the moment. It has risen up because of social, market and technological developments have become more salient and significant than before. The harmonizing of integrated marketing must start with the planning process, by allowing adequate feedback and flexibility to achieve increased organizational fluidity. For the delivery of good customer satisfaction, there should be coordination at three levels. ? Co-ordination among various marketing activities. Nowadays companies need to use a wider range of communication tools and messages effectively by embracing Integrated Marketing Communications (IMC). IMC requires â€Å"integration and co-ordination of an organization’s many communication channels, such as advertising, direct marketing, sales promotion and public relations and publicity, to deliver a clear, consistent and compelling message about the organization and its products† (Kotler, 2000).

Identifying American Basswood Trees

Tilia is a genus within the Linden family (Tiliacea). This family contains about 30 species of trees that are native throughout most of temperate Northern Hemisphere.  The greatest species diversity of the lindens is found in Asia. It exists only scattered in pockets throughout  Europe and eastern North America. The trees are sometimes  called lime in Britain and linden in parts of Europe and North America. The most common name for the tree in North America is American basswood (Tilia americana),  but there are several varieties with separate names. White basswood (var. heterophylla) is found from Missouri to Alabama. Carolina basswood (var. caroliniana)  is found from Oklahoma to North Carolina and south to Florida. The fast-growing American  basswood  is among the largest trees of eastern and central North America. The tree will often support several trunks off its base, will prolifically sprout from stumps, and is a great seeder. It is an important timber tree in the Great Lakes states. Tilia americana is the northernmost basswood species. Basswood flowers produce an abundance of nectar  from which choice honey is made. In fact, in some parts of its range basswood is known as the bee-tree, and can even be identified by the honey bee traffic.   Basswood Tree Identification Basswoods asymmetrical and lopsided heart-shaped leaf is the largest of all broadleaf trees, nearly as wide as it is long at between 5 and 8 inches. The rich green upper side of the leaf is in contrast to the underleafs paler green to almost-white color. The basswoods  small greenish flowers are uniquely attached and hanging under a pale, leaflike bract. The resulting seeds are in a hard, dry, hairy, nutlike fruit, which is quite visible during the fruiting season. Also, take a close look at the twigs and you will see them zigzag between oval buds with one or two bud scales. This tree should not be confused with the non-native urban basswood called little leaf  linden or Tilia cordata. The leaf of the linden is much smaller than basswood and typically, it is a much smaller tree. Characteristics Leaves: Alternate, broadly ovate, coarsely saw-toothed, notched at the base.Bark: Dark gray and smooth.Fruit: Elliptical nut-like, hard seed.